For Organizations
Redefining Prevention
Turning Exercise into Measurable Prevention Value
A cardiology-led platform that quantifies exercise engagement and projects long-term risk trajectory shifts.
Exercise reduces cardiovascular risk.
Most programs do not measure real-world dose or project long-term impact.
Most programs are generic, short-lived, and rarely tied to real outcomes.
GENERIC PROGRAMS
WHAT THIS MEANS
LIMITED ENGAGEMENT
WHAT THIS MEANS
NO MEASURABLE OUTCOMES
WHAT THIS MEANS
The result?
Low engagement, poor sustainability, and no measurable value.
Prescription-grade.
Cardiology designed.
Built for real life.
Turning healthy actions into measurable outcomes – consistently and sustainably.
A new currency of health where every action counts, every habit compounds, and prevention finally becomes visible and meaningful.
30%
higher engagement and retention
1/4th
of the cost of current gold-standard programs
Tested in
3000
patients across clinical and community settings
Our Story, Your Organization's Health
My Heart Fitness began with a simple question:
What if we could finally feel the impact of prevention the same way we feel taking a daily vitamin?
Most people want to be healthy.
But prevention is invisible.
The reward takes too long.
And behaviour change rarely feels measurable.
So, we set out the change that.
My Heart Fitness is a prevention measurement platform that translates exercise into projected health insights.
Founded by Cardiologist Dr. David Alter and grounded in behavioural science, our platform converts daily lifestyle choices into dynamic health feedback, personalized learning, and insights people can feel and follow.
As simple, credible, and effective as building a daily healthy habit
Every “dose” combines education and activity, turning small steps into measurable health outcomes – from longer life expectancy to reduced disease risk
WATCH
Educational modules guided by Physicians and health coaches empower employees with actionable knowledge.
DO
Employees complete small, trackable actions integrated into daily routines.
SEE PROGRESS
Organizations receive aggregated dashboards showing reduced absenteeism, improved health metrics, and productivity gains.
A fully integrated health-system solution connecting digital health tech, physicians, and allied health professionals to support a personalized, scalable medicine journey
Want to see your 10-year risk of cardiovascular disease? Use our free calculator to estimate your risk and discover how small changes today can lead to big impacts tomorrow.
Measurable Exercise Outcomes Organizations Can Trust
Powered by Ongoing Validation
Quantified exercise engagement translated into projected health impact using evidence-based modelling.
Tested in over 3,000 patients across clinical and community settings
Over 90% satisfaction and health-literacy improvement
30% higher engagement and retention at one-quarter the cost of current gold-standard programs
Our Vision for the Future of Value-Based Prevention
We believe exercise engagement should be measured with the same rigor as clinical care.
My Heart Fitness is building toward value-based prevention pricing tied to measurable exercise engagement and projected health outcomes.
Our Team
We’re a multidisciplinary group united by one mission:
Transform lifestyle medicine through meaningful innovation
- Cardiologists
- Nurses and Allied Health Experts
- Business and Media Professionals
- Data Scientists and Technology Innovators
By combining clinical excellence with creativity, data, and design we create programs that are medically rigorous, deeply engaging and built to last.
Together we are shaping a future where lifestyle medicine becomes as essential – and as intuitive – as any daily habit.
Innovation Lab
Welcome to the MHF Innovation Lab
Help Shape the Future of Measurable Prevention
Access beta versions of structured exercise-dose tools
that measure exercise and project health trajectories.