Phase
Early implementation & evidence generation
Learning where the platform creates the strongest value and refining reporting frameworks across settings.
About
Built by a cardiologist to make prevention visible.
My Heart Fitness was founded in 2017 by Dr. David Alter - a practicing cardiologist who spent over a decade building clinical infrastructure from the ground up - to address the missing layer between exercise advice and measurable prevention.
The Founder
Dr. David Alter, MD, PhD, GEMBA
A practicing cardiologist, Associate Professor of Medicine at the University of Toronto, Institute for Clinical Evaluative Sciences affiliated scientist, and author of more than 200 peer-reviewed publications in cardiovascular outcomes, population health, and clinical epidemiology.
Dr. Alter founded the Milton Cardiac Care cardiology program from scratch in 2010 and built it over 14 years into a regional program recognized for clinical innovation and operational scale.
That experience - building clinical infrastructure from the ground up - is the foundation of MHF.
Why MHF Exists
After decades of seeing patients counselled on prevention without the infrastructure to sustain behaviour change.
Dr. Alter founded MHF in 2017 to address the missing layer: a structured way to make prevention visible, measurable, and accountable.
Today, MHF combines real-world clinical implementation experience, peer-reviewed research, patent-pending platform development, thought leadership, implementation partnerships, and a defined regulatory strategy toward future clinical decision-support pathways.
Company Stage
Where we are today.
MHF is currently building implementation partnerships with employers, clinical partners, benefits consultants, channel collaborators, and research stakeholders. These early implementation partnerships are designed to evaluate engagement, reporting utility, workflow fit, projected value, and future regulatory evidence needs.
Focus
Partnership development
Selective conversations with organizations, clinicians, consultants, payers, and research collaborators.
Direction
Future regulated clinical use
Building toward FDA and Health Canada SaMD validation through evidence, implementation, and responsible strategy.
Want to learn more about MHF?
Set up a conversation, request a demo, or invite Dr. Alter to speak at your event.