MY HEART FITNESS™ PARTNERSHIPS

Partnerships

Partner with us to build measurable prevention infrastructure.

MHF is seeking select employer, benefits, channel, clinical, and research partners interested in co-designing measurable prevention infrastructure across benefits and cardiometabolic prevention settings.

Our Approach

We are not looking for passive adoption. We are looking for the right early partners.

MHF is in an early implementation and evidence-generation phase. We are using this stage to learn where the platform creates the strongest value, which markets are most ready, how reporting should be structured, and how future regulated clinical decision-support pathways should be responsibly developed.

We are interested in conversations with partners who understand that prevention requires evidence, workflow fit, engagement, reporting, and regulatory discipline.

Who We Want To Speak With

Six conversations we're actively having.

01 · Employers

Employers

Prevention spending without clear visibility into whether higher-risk populations are being activated.

02 · Channel

Benefits consultants & channel partners

Looking for stronger measurable prevention stories to bring to clients.

03 · Clinical

Clinical groups & physician networks

Interested in between-visit prevention, patient accountability, and workflow-fit testing.

04 · Payers

Payers, insurers & value-based care

Exploring projected economic value and future prevention infrastructure models.

05 · Research

Research & regulatory collaborators

Interested in validation, implementation evidence, and responsible digital health pathways.

06 · Events

Events & webinar hosts

Interested in Dr. Alter's thought leadership on measurable prevention.

For Employer & Benefits Partners

Are your prevention dollars reaching the right populations?

Many organizations invest in prevention, benefits, medications, disability management, and productivity support without clear visibility into whether higher-risk populations are being activated.

MHF implementation partnerships are designed to evaluate engagement, activation, reporting utility, projected economic value, and future pay-for-performance models before broader deployment.

For Clinical & Professional Partners

Prevention that supports continuity between visits without replacing the clinical encounter.

MHF is exploring how structured exercise engagement can support prevention between clinical encounters. The platform is designed to support education, reinforcement, and aggregate implementation learning while preserving the clinical relationship.

The platform is designed to support prevention outside the encounter while avoiding unapproved diagnostic or treatment claims.

Category Framing

Why this category has been hard to build.

Exercise-based prevention has historically sat between categories. Too clinically important to be treated as a wellness perk, but too behaviour-dependent to fit neatly into medication, diagnostics, or procedure-based infrastructure.

Generic fitness trackers measure activity. Wellness vendors measure participation. Clinical systems measure disease and utilization. MHF is building toward the missing middle.

Start With A Conversation

Because MHF is still defining its strongest market pathway, the right next step is a focused conversation.